A website like Orchestration Online, requires various types of content. For e.g., Thomas needed various types of lists for:
- orchestration blogs
- instrumentation blogs
- recommended books
- recommended websites
Though at first glance they might look similar on the front-end (what the user sees), the back-end (the administrative side of the website) works differently for each section making it much easier to insert new content or update existing one.
One way Orchestration Online (OO) makes money is by providing the best quality content there is on the web when it comes to orchestration tutoring. Some of this content is hidden behind a “wall”, accessible only to premium members who contribute to OO’s Patreon account.
We “connected” Patreon and OO together so the users can easily login and view content on OO through their Patreon account. OO automatically detects the contributor’s Patreon level and shows only content accessible to them on that particular tier.
One of the best ways to conduct online business is by making use of the Holy Grail of online marketing: the Newsletter. Thomas sends regular mailshots to his 100s of subscribers which are informative and educational. Occasionally, he would promote a product that he’s selling with a link straight to the shopping cart, thus turning leads into sales.